Content marketing related resources and information available on the web, ranging from trends, examples and metrics to consumer insights. This page is always being updated.

How to use this directory

Use this directory to help you develop your content marketing strategy: find relevant consumer information, creative inspiration for campaigns, tips on what to do or templates you can apply. The articles include out things to take into consideration, they give concrete suggestions on how to approach things like planning or measuring, offer data and insights into consumer behaviour and more.

What is Content Marketing?

Content marketing is a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action. - Source: Content Marketing Institute

Why Content Marketing?

  1. 1 How Content Marketing Builds Your Business 1
  2. 2 Why Content Marketing Is King 1

Creating Personas

  1. 1 How to create personas 7
  2. 2 5 Approaches To Creating Personas. 4
  3. 3 Buyer Persona Mistakes to Avoid 3
  4. 4 8 steps to creating a user persona 3
  5. 5 Creating your brand persona for Social Media 3
  6. 6 How to Create Personas in 12 steps 4
  7. 7 Personality Types: Myers Briggs 2
  8. 8 Buyer Personas that don't suck 1

Content Marketing project plan

  1. 1 Managing the content marketing process 4
  2. 2 A content strategy template you can build on 7
  3. 3 Guide to creating content marketing plan 1
  4. 4 How to Offer Great Customer Service With… 0

Great Content Examples

  1. 1 EDEKA Supergeil (G) 4
  2. 2 Rijksstudio 2
  3. 3 STABILO Stripeupyourlife (D) 1
  4. 4 Mercedes-Benz Just Made a Great Fashion Ad, and It's a Total Piss-Take 2
  5. 5 This New Scorsese, De Niro, And DiCaprio… 2
  6. 6 "This Girl Can" Campaign Features The… 2
  7. 7 Luxury Daily 0
  8. 8 Inside The New York Times Instagram strategy 1

Customer Journeys

  1. 1 Customer Journey Map 5
  2. 2 10 Customer Journey Requirements 2
  3. 3 Customer Journey Mapping (CJM) 0
  4. 4 Omni-Channel Marketing Is Forever 3
  5. 5 What Are Shoppers Doing in Their First… 2
  6. 6 US E-Commerce Conversion Rates, by Device, Q4 2013-Q4 2014 0
  7. 7 57% of consumers actively avoid brands… 0
  8. 8 Where Do Millennials Want to Talk to… 0

Creating Content Calendars

  1. 1 vijf adviezen voor succes 0
  2. 2 3 steps to building a content calendar 2
  3. 3 How to Create a Robust Editorial Calendar… 0
  4. 4 4 Steps to create a social media calendar 1
  5. 5 Editorial Calendar Template 0
  6. 6 Content Calendar tool: CoSchedual 0

Creating Content

  1. 1 6 steps for creating valuable content 2
  2. 2 3 Tips to convert visitors with targeted copy 1
  3. 3 Products in your Instagram pics? 0
  4. 4 Word-of-Mouth Marketing Should Be Easy 1
  5. 5 11 Easy montent marketing ideas for anyone 2
  6. 6 How to create a User Story Map 0
  7. 7 Tips for succesful Twitter content 3
  8. 8 Video blogging tips 0

Social Media Trends

  1. 1 Mobiele Twitteraar is jong, man en iPhone-gebruiker 1
  2. 2 Who’s Using Which Social Networks? 1
  3. 3 Who’s Using Which SoMe's in 2015 1
  4. 4 Facebook voor 41 procent tieners grootste… 0
  5. 5 5 things brands need to know about… 0

Personalization

  1. 1 5 tips voor personalisatie (D) 0
  2. 2 Personalization by nicknames 0
  3. 3 Online advertisers obtain too much info 1
  4. 4 10 Practical Tips For Using Geo-Location To Reach Your Target Audience 0
  5. 5 Today's Articles on Digital Marketing and Media 0
  6. 6 Consumers Rate In-Store Personalization Tactics as "Cool" or "Creepy" 0

Content Marketing Trends

  1. 1 The Content Marketing Forecast 1
  2. 2 5 Less Obvious Content Marketing… 0
  3. 3 Content marketing trends for 2015 3
  4. 4 60 Content Marketing Predictions for 2015 1
  5. 5 Podcasters eye Android devices for more viewers 1
  6. 6 10 TRENDS FOR 2015 0
  7. 7 Luxury Daily 1
  8. 8 25 Ideas Shaping The Future Of Design 0

Social Media Tips

  1. 1 Social Media Insights 0
  2. 2 Top 10 Social Media Blogs 0
  3. 3 Inside The New York Times Instagram… 0
  4. 4 Social Media Insights 0
  5. 5 Tips for twitter 0
  6. 6 How to Find and Remove Fake Followers from Twitter and Instagram 0
  7. 7 In 5 stappen een custom Facebook tab 0
  8. 8 Tips to Simplify Your Daily Social Media Tasks 0

Payment Process

  1. 1 Nearly 2/3 American shoppers don't trust retailers 1
  2. 2 Majority of US Smartphone Owners Say… 0

Content Marketing Books

  1. 1 Content Strategy at Work 0
  2. 2 Content Rules 1
  3. 3 Multichannel Marketing Metrics 1
  4. 4 Handboek Mobile Marketing 0
  5. 5 Basisboek crossmedia concepting door Indira Reynaert 0
  6. 6 Epic Content Marketing 0
  7. 7 Aan de slag met contentmarketing door Aart Lensink 0
  8. 8 Handboek ContentStrategie 4 #HSC4 0

Email Marketing

  1. 1 The best ways to improve deliverability 1
  2. 2 Nicknames in Emails work 0
  3. 3 Most Effective Email List Growth Tactics 1
  4. 4 6 Tips to maximize the potential of luxury emails 0
  5. 5 How to Improve Your Email Marketing With Social Media 0
  6. 6 Mobile Email CTO Rates 40% Higher For Brands Using Responsive Design 0
  7. 7 How Do Americans Feel About Receiving… 0
  8. 8 Email Subject Lines 0

Privacy-Personal Information

  1. 1 Privacy concerns not a top priority for retailers 1
  2. 2 Nearly 2/3 American Shoppers Don't Trust retailers 0
  3. 3 82pc think advertisers want too much info. 0

Persuasion & Sales

  1. 1 Yes! 0
  2. 2 Hidden Persuasion 0
  3. 3 Contagious: why things catch on 0
  4. 4 100 Things Every Designer Needs to Know 0
  5. 5 Koop mij 0
  6. 6 Pacellevangoethem 0

Loyalty programs

  1. 1 More Loyalty Program Members Modifying Shopping Habits to Maximize Benefits 0
  2. 2 Voor je dagelijkse dosis retailnieuws 0
  3. 3 Today's Articles on Digital Marketing and Media 0
  4. 4 Today's Articles on Digital Marketing and Media 0
  5. 5 Loyal customers infographic 0
  6. 6 What Loyalty Means to Millennial Business… 0

Statistics Sources

  1. 1 Statistisches Bundesamt: German statistics office 1
  2. 2 CBS: dutch statistics office 0
  3. 3 Gallup - Daily News, Polls, Public Opinion on… 1
  4. 4 OpenSlate: Video Statistics & Advertising Data 2
  5. 5 Google Trends 0
  6. 6 Marketing Charts 2
  7. 7 Data and Research on Digital for Business Professionals 1

Creativity Books

  1. 1 The War of Art 0
  2. 2 Spark for the Fire by Ian Wharton 0
  3. 3 http://techniqueforproducingideas.com/ 0
  4. 4 Creative Thinkering 0
  5. 5 Scrum 0
  6. 6 3 Ways To Train Yourself To Be More Creative 0
  7. 7 7 inzichten voor online agencies om tot… 0

Advertising

  1. 1 Advertising Is Content; Content Is Advertising 0
  2. 2 Native Advertising vs. Content Marketing 0
  3. 3 Where Upscale Boomers Notice Advertising 0
  4. 4 Digital video's most valuable aspects 0
  5. 5 57% of consumers actively avoid brands who bombard with marketing messages 0
  6. 6 Stuart Weitzman Ad Campaign Uses… 0
  7. 7 Millennials Adept at Filtering Out Ads 0

Metrics - Monitoring - Tracking

  1. 1 A Metric You Can Count On 2
  2. 2 Metrics that marketeers think matter most 0
  3. 3 Why I Don't Care if Instagram has more followers 1
  4. 4 How Big Brands Tracked Super Bowl Ad Buzz 0
  5. 5 Social media: meten is weten. 0
  6. 6 Metric that matters: Total Time Reading 1
  7. 7 How Data Analytics Changes Marketing 0
  8. 8 Essential Google Analytics Resources 1

Copywriting & Concepting Books

  1. 1 The Adweek Copywriting Handbook 1
  2. 2 Microstyle 1
  3. 3 Voor de vorm 0
  4. 4 Concepting 0
  5. 5 Conceptueel Denken: de 4 waarden methode 0

Mobile Marketing

  1. 1 How to Make the Most of Facebook Mobile Ads 0
  2. 2 Busting mobile-shopping myths 0
  3. 3 Smartphone Internet Users’ Leading Mobile Use 1
  4. 4 Mobile Share of Site Visits, by Industry, in 2014 0
  5. 5 Mobile and the Rise of the Frictionless… 0
  6. 6 France's Travelers Slow to Embrace Mobile… 0
  7. 7 The urgency of mobile search engine… 0
  8. 8 Mobile Email CTO Rates 40% Higher For… 0

Competitor Research Tools

  1. 1 SimilarWeb: webtraffic analysis 1
  2. 2 Google AdWords: Keyword Planner 1
  3. 3 Google 1
  4. 4 Hootsuite SoMe dashboard 0
  5. 5 Klout influencer scoring 0
  6. 6 Easily Find Similar Websites 1
  7. 7 Locowise Benchmarking Tool 1

Applications to consider

  1. 1 Situs Judi Slot Online Resmi Terbaik & Terpercaya 1
  2. 2 Infographic tools: 19 free Websites 0

Video Marketing

  1. 1 How @TheBuzzer decides where to post its videos 0
  2. 2 Video Considered Difficult – but valuable 0
  3. 3 5 minutes may be the new long-form in mobile video 0
  4. 4 New Kraft-Heinz Company Missing a Trick… 0
  5. 5 http://www.youtube.com/yt/playbook/ 1
  6. 6 How Old Navy is winning at YouTube 0
  7. 7 5 principles for live-streaming success 2
  8. 8 The demographics of YouTube, in 5 charts 0

SEO

  1. 1 Zoekmarketing draait nu rond waardevolle content 0
  2. 2 Luxury Daily 0
  3. 3 Zoekwoorden bepalen voor je website 2
  4. 4 5 hulpprogramma's om zoekwoorden te bepalen 1
  5. 5 Het zoekwoordanalyseproces in 5 stappen 2
  6. 6 Getting Started 0
  7. 7 Why SEO That Used to Work, Fails 0
  8. 8 Most Effective SEO tactics 0

Content Return On Investment

  1. 1 How We Calculate the ROI of Our Content Marketing—In One Duck-Themed Tale 1

Content Marketing Blogs

  1. 1 Streamworks Blog 1

Branding

  1. 1 What Is Branding? A 2 minute video explains. 1
  2. 2 Weekend Reading, 3/20/15 0
  3. 3 Which Big Brands Have the Most Twitter Followers in Common? 1
  4. 4 5 charts that show how brand 'meaningfulness' drives sales 0
  5. 5 3 Ways Prestige Beauty Brands Can Preserve Their Allure in the Digital Age 0

B2B Content Marketing

  1. 1 How Do Millennial B2B Buyers Research and… 1

Content Publication

  1. 1 Upworthy: Things that matter. Pass 'em on. 0
  2. 2 How @TheBuzzer decides where to post its videos 1
  3. 3 Infographic: Pandora Spotify iTunes Radio… 0
  4. 4 Taboola content promotion 0
  5. 5 Outbrain content promotion 0
  6. 6 The social networks you need to know now 0
  7. 7 The World's Leading Content Marketing Blog 0
  8. 8 Flipboard 0

Blog/Press/Influencer Relation

  1. 1 Luxury Daily 0
  2. 2 How to Encourage Influencers to Share Your Content 0
  3. 3 Große Reichweite, 
großer Einfluss 0
  4. 4 How to Get Free Press Coverage with Zero Budget 0
  5. 5 Did Lord & Taylor's Hot Instagram Campaign Thumb Its Nose at FTC Disclosure Rules? 0
  6. 6 How to Work With Influential People 0
  7. 7 7 Things Marketers Should Know About Working With Journalists 0
  8. 8 Snickers Got YouTubers to Post Terrible Videos as If They Recorded Them Hungry 0
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