Content marketing related resources and information available on the web, ranging from trends, examples and metrics to consumer insights. This page is always being updated.

How to use this directory

Use this directory to help you develop your content marketing strategy: find relevant consumer information, creative inspiration for campaigns, tips on what to do or templates you can apply. The articles include out things to take into consideration, they give concrete suggestions on how to approach things like planning or measuring, offer data and insights into consumer behaviour and more.

What is Content Marketing?

Content marketing is a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action. - Source: Content Marketing Institute

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